Women s Ritual Practices Of Women - 893 Words

Women Lives Women Ritual Women s Lives, Women s Rituals in the Hindu Tradition is a collection of articles from ten different authors by Tracy Pintchman. The book seeks to understand the connection between rituals by Hindu women how they live beyond their rituals. The focus of the book is mainly on how the ritualistic practices relate to domesticity and inter-personality in the basic surrounding of an ordinary Hindu woman. Her everyday life revolves around the home and close family that is her husband, children and then other relatives come in. All the authors of articles in the book including Pintchman are professors in Universities in the US or other countries outside India. The book has two principles, the first one that is Engaging of domesticity which is explored by the first five chapters. It looks at how the ritual practices of women affect their values in the domestic and interpersonal levels. The second principle is Beyond Domesticity. It explores how women involve themselves in rituals that are not domestic such as temple donations, professional dancing, renunciation and ritualistic specialism. Traditionally men run and control some levels of Hindu religious tradition, but on the other hand, women control many practices within and outside these spheres. Hindu women are exposed and deeply engaged in performing religious practices that take place in Hindu environments namely Sanskrit and Brahminical. Women control many ritual practices for instance household,Show MoreRelatedThe Ritual At A Buddhist Temple Essay1394 Words   |  6 PagesGender relations being an important part of the society, plays a major role in understanding religion and religious practices. In this essay, I am discussing two patterns on a ritual at a Buddhist temple, based on my observations, and how they connect to gender-related religious theory. The ritual I attended was at a Buddhist temple named West End Buddhist Temple in Mississauga. 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The concept reflects the period in which ArabiaRead MoreWollstonecraft s Vindication Of The Rights Of Women1371 Words   |  6 Pagescontrasting views on the concept of education and relation when reading Wollstonecraft’s Vindication of the Rights of Women, Rousseau’s Second Discourse, and The Analects of Confucius. While Wollstonecraft and Confucius have similar views on the necessity of education to achieve virtue, Rousseau views education as a source of corruption and vice. In Wollstonecraft’s Vindication of the Right of Women education is a tool used to gain freedom and be proactive in determining one’s fate. Wollstonecraft states thatRead MoreA View Into The Yanomami People1640 Words   |  7 PagesIndians living in 200 to 250 villages along the border between Venezuela and Brazil.† (Borofsky, R., Albert, B. 2005). 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The Punishment of Oedipus the King Free Essays

The Punishment of Oedipus the King At the end of Sophocles’ Oedipus Rex, Oedipus, king of Thebes, ends up banished forever from his kingdom. Additionally, Oedipus physically puts out his own eyes, for several reasons which will be discussed later. The question is: Did Oedipus deserve his punishments? There are many factors that must be considered in answering this, including how Oedipus himself felt about his situation. We will write a custom essay sample on The Punishment of Oedipus the King or any similar topic only for you Order Now His blinding was as much symbolic as it was physical pain. After all factors have been considered, I think that only Oedipus’ banishment was the necessary punishment.. It is important to keep in mind the whole basic reasoning for Oedipus’ search for Laius’ killers: he wished to put an end to a deadly plague, and that plague would only be stopped when said murderer is killed, or driven from the land (pp 4-5). Thusly, when it is revealed that Oedipus himself murdered Laius, then banishment seems to be the only option. Death, in my mind, is not valid simply because of what it might do to the kingdom’s people. Even though it seems that Oedipus has not been a particularly good monarch, in fact his only major accomplishment seems to be killing the Sphinx all those years ago, having a king put to death could have serious repercussions on the rest of the kingdom. So in the end, the only way to cure the plague and keep the kingdom stable seems to be the banishment of Oedipus. In this case, the question of whether or not he deserved to be punished seems irrelevant; Oedipus’ only goal was to stop the plague and by leaving, he has accomplished that goal. Banishment was the only choice. But what exactly was Oedipus being punished for? Even after re- reading the play, this still seems to be a gray area. Incest? Immoral, to be sure, but Oedipus was obviously ignorant to his actions, and to my knowledge, in Sophoclean times, there was no written law against it and therefore no punishment for it. Oedipus’ punishment may have been for killing Laius, but how could you punish someone for being a victim of fate? Greeks believed at the time of the play’s writing that a man’s life was † woven† by the 3 fates (Clotho, Lachesis, and Atropos) and that he was irrevocably bound to that destiny. Knowing this, and knowing that Oedipus became king of Thebes only because it was his destiny to murder Laius and kill the Sphinx, how could he rightfully be punished? Even Oedipus himself knows that his actions are not by choice, but by acts of the gods, he mentions this twice in the play: â€Å"Some savage power has brought this down upon my head. † As well as â€Å"My god, my god — what have you planned to do to me? † Such quotes clearly show that Oedipus knew that he had no choice in his actions. In this manner and in this manner alone, Oedipus is undeserving of said punishment. Oedipus may not have been a particularly good man, but in the end he knew what was best for his kingdom: â€Å"Out of this kingdom cast me with all speed† †¦ for only that would save his former subjects. Were that Oedipus’ only punishment, the play might have been quite a bit simpler (and this essay quite a bit shorter), but Oedipus, in a fit of rage, stabs his own eyes with Jocasta’s dresspins. This was Oedipus’ way of trying to punish himself, as well as an escape. Oedipus would no longer gaze upon the faces of his subjects, his brother (uncle? Creon, or even those of his children. He is plunged into a world of darkness. It must be noted that this was more than simply a punishment, though I’m sure that it was one of the ways Oedipus intended it. The physical pain alone seems to prove that. There are much easier ways of becoming blind to the world than stabbing one’s eyes out. As I have stated before though, Oedipus was blinded by his f oolish pride long before the beginning of the novel. He only realized the truth behind Laius’ murder when it was right in front of his nose. He was by no means stupid, in fact he came off as quite a clever man, but his was a world of blindness because of pride and power. I have been concentrating on the two most obvious of Oedipus’ punishments, but there is another one that may not seem so clear. Keeping in mind that Sophocles made it very clear that Oedipus was a man of so much pride that he may have thought himself to be akin to a god, was not Oedipus basically stripped of that pride at the end of the play? The true punishment has been revealed. Oedipus’ life was based on pride. It was what led to the murder of Laius, which in turn led to the killing of the Sphinx, which led to his becoming king. As he continues on his particular thread of life, Oedipus becomes more and more powerful, and as such, his pride also increases proportionately. He threatens both Tiresias and Creon, and single-handedly tries to unravel the mystery of Laius’ death. What must go on inside his mind when he finds out that not only did he murder his father, the king, but he also slept with his mother? Knowing full well that his kingdom would eventually find out his acts, how could he hold his head up when walking through the city streets? How could his subjects respect and revere a king who was a murderer and commiter of incest? Oedipus is thusly stripped of his pride, the driving force behind his whole personality. He has been crushed, and that which he had so much of before has been denied him. Where he was once at one extreme (hubris), he is now at the other. To take away the very thing that drives a man is worse than any physical pain or even death itself. That is truly, as Sophocles intended it, Oedipus’ ultimate punishment. When the curtain falls and the lights go out on Oedipus Rex, the king’s punishments total three. Though in my mind at least, one far outweighs the other two, they are all important and they all contribute to the total experience of the Greek tragedy. In the end, I do not feel that Oedipus truly deserves the punishments he is handed, but that is only because of the fact that I place myself in the time period that this was written in, using the beliefs of that time for my own. Were this story to have taken place in modern times, Oedipus certainly would have deserved his punishment, but this idea is irrelevant because, quite simply, this did not take place in our â€Å"advanced† civilization. Oedipus was a victim of fate, incapable of free will, and as such he should have not been punished, save banishment only to cure the plague. The Punishment of Oedipus the King (Oedipus Rex) How to cite The Punishment of Oedipus the King, Essay examples

The Adaptation of the Inuit free essay sample

The Adaptation of the Inuit (Eskimo) People: Cultural and Biological The Inuit people are also known as Eskimos. They have lived in the Artic area; the Tundra, where the climate is cold and too severe for trees to grow, for over a thousand years. Over the thousands of years living in the Artic environment, the Inuit people have adapted culturally and biologically. Among the biological adaptations, their bodies altered permitting them to adapt to the environment in five ways. In addition to biological daptations, the Inuit people also adapted culturally, changing how they dressed, the type of home they lived in, and the number of individuals in their groups. The five ways in which the Inuit people adapted biologically to their environment include their body stature, had fewer sweat glands, blood vessels expand, metabolism rate increase, and adapting to the foods in that environment. The Inuit people were rather short and stocky. We will write a custom essay sample on The Adaptation of the Inuit or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They had short bodies, mainly so they could absorb heat for the adaptation to the cold climate they lived in. Having a short body allowed the Inuit people to contain body heat internally and made it hard for body heat to be lost. The benefit of possessing a short body and being able to contain heat is that the heat The Inuit people also had fewer sweat glands. Typically, they had fewer sweat glands in areas such as, the chest, the abdomen, legs and feet. Having fewer sweat glands was extremely beneficial to the Inuit people because one of the ways the human body loses heat is through pores (sweat glands) in our skin. Having fewer sweat glands llowed the Inuit people to keep heat near the major organs which is essential to the well-being of the body. Another way in which the Inuit people adapted biologically to their environment is via their blood vessels. Their blood vessels in their hands had expanded further. This also was beneficial to the Inuit people because they were able to get blood to their extremities. This was extremely important because they lived in a cold climate. By blood being able to get to all the extremities, the Inuit people were able to prevent frostbite. The Inuit people had high metabolism rates. This is also related to body heat and how they adapted to their cold environment. By having a high metabolic rate they were able to produce body heat as well, thus keeping them warm. The last way in which the Inuit people adapted biologically to their environment is via adaptation to foods. The Inuit peoples diet consists of high protein and fat. They ate foods such as seal, whales, and freshwater fish. Not only did the Inuit people of the Artic adapt biologically, they did so culturally as well. They dapted culturally in three main ways via clothing, houses and living in small groups. The Inuit were clothing that would best suit their environment. The type of clothing worn was intended to keep in heat in addition to not expose any skin. They were clothes that werent loose and fit around the wrists as well as the ankles The type of homes they lived in was also meant to keep in heat. They lived in Igloo and Sod (oval) houses. The last way in which the Inuit people adapted to their environment culturally is their choice to live in small groups. The small groups xisted tor several reasons. These reasons include being able to move trequently in order to use food resources. Other reasons include because the food is scarce smaller groups is needed. This resulted in smaller families as well and it made it easier for food to be divided. Due to living in an environment that is cold and difficult to grow food the Inuit people had to become adapted to that environment. They adapted both biologically and culturally. The ways in which they adapted to their environment was mainly for staying warm and keeping heat in.

Unethical use of computers free essay sample

Have you copied materials from the internet and claims that it is your own andsubmit them as an assignment? If you have, you are reaching the computer code of conducts (manners). In other word, you are breaking the law of intellectual property by stealing someone else’s idea. Intellectual propertyrefers to any products of human intellect that is unique and has a value in themarket place. This covers ideas, inventions, unique names, computer program codes and many more. 2. Examples of unethical computer code of conducts include:a)modifying certain information on the internet, affecting the accuracy of the informationb)selling information to other parties without the owner’s permission c) using information without permission. d)involvement in stealing softwaree)invasion of privacy 3. With the advancement of ICT, it is easy for anyone to get back your information from the Internet. You may not realize that when you fill a form onthe Internet, your information may be exposed and stolen. We will write a custom essay sample on Unethical use of computers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 4. Hacking is unethical. For example, Kevin David Mitnick was a famoushacker. He accessed computers without authorization. He deprived theprivacy of many individuals by hacking into network of a few companies. Healso managed to get important data unethically for his own usage. 3. 2Unethical use of computers 1. Have you copied materials from the internet and claims that it is your own andsubmit them as an assignment? If you have, you are reaching the computer code of conducts (manners). In other word, you are breaking the law of intellectual property by stealing someone else’s idea. Intellectual propertyrefers to any products of human intellect that is unique and has a value in themarket place. This covers ideas, inventions, unique names, computer program codes and many more. 2. Examples of unethical computer code of conducts include:a)modifying certain information on the internet, affecting the accuracy of the informationb)selling information to other parties without the owner’s permission c) using information without permission. d)involvement in stealing softwaree)invasion of privacy 3. With the advancement of ICT, it is easy for anyone to get back your information from the Internet. You may not realize that when you fill a form onthe Internet, your information may be exposed and stolen. 4. Hacking is unethical. For example, Kevin David Mitnick was a famoushacker. He accessed computers without authorization. He deprived theprivacy of many individuals by hacking into network of a few companies. Healso managed to get important data unethically for his own usage. 3. 2Unethical use of computers 1. Have you copied materials from the internet and claims that it is your own andsubmit them as an assignment? If you have, you are reaching the computer code of conducts (manners). In other word, you are breaking the law of intellectual property by stealing someone else’s idea. Intellectual propertyrefers to any products of human intellect that is unique and has a value in themarket place. This covers ideas, inventions, unique names, computer program codes and many more. 2. Examples of unethical computer code of conducts include:a)modifying certain information on the internet, affecting the accuracy of the informationb)selling information to other parties without the owner’s permission c) using information without permission. d)involvement in stealing softwaree)invasion of privacy 3. With the advancement of ICT, it is easy for anyone to get back your information from the Internet. You may not realize that when you fill a form onthe Internet, your information may be exposed and stolen. 4. Hacking is unethical. For example, Kevin David Mitnick was a famoushacker. He accessed computers without authorization. He deprived theprivacy of many individuals by hacking into network of a few companies. Healso managed to get important data unethically for his own usage. 3. 2Unethical use of computers 1. Have you copied materials from the internet and claims that it is your own andsubmit them as an assignment? If you have, you are reaching the computer code of conducts (manners). In other word, you are breaking the law of intellectual property by stealing someone else’s idea. Intellectual propertyrefers to any products of human intellect that is unique and has a value in themarket place. This covers ideas, inventions, unique names, computer program codes and many more. 2. Examples of unethical computer code of conducts include:a)modifying certain information on the internet, affecting the accuracy of the informationb)selling information to other parties without the owner’s permission c) using information without permission. d)involvement in stealing softwaree)invasion of privacy 3. With the advancement of ICT, it is easy for anyone to get back your information from the Internet. You may not realize that when you fill a form onthe Internet, your information may be exposed and stolen. 4. Hacking is unethical. For example, Kevin David Mitnick was a famoushacker. He accessed computers without authorization. He deprived theprivacy of many individuals by hacking into network of a few companies. Healso managed to get important data unethically for his own usage. 3. 2Unethical use of computers 1. Have you copied materials from the internet and claims that it is your own andsubmit them as an assignment? If you have, you are reaching the computer code of conducts (manners). In other word, you are breaking the law of intellectual property by stealing someone else’s idea. Intellectual propertyrefers to any products of human intellect that is unique and has a value in themarket place. This covers ideas, inventions, unique names, computer program codes and many more. 2. Examples of unethical computer code of conducts include:a)modifying certain information on the internet, affecting the accuracy of the informationb)selling information to other parties without the owner’s permission c) using information without permission. d)involvement in stealing softwaree)invasion of privacy 3. With the advancement of ICT, it is easy for anyone to get back your information from the Internet. You may not realize that when you fill a form onthe Internet, your information may be exposed and stolen. 4. Hacking is unethical. For example, Kevin David Mitnick was a famoushacker. He accessed computers without authorization. He deprived theprivacy of many individuals by hacking into network of a few companies. Healso managed to get important data unethically for his own usage. 3. 2Unethical use of computers 1. Have you copied materials from the internet and claims that it is your own andsubmit them as an assignment? If you have, you are reaching the computer code of conducts (manners). In other word, you are breaking the law of intellectual property by stealing someone else’s idea. Intellectual propertyrefers to any products of human intellect that is unique and has a value in themarket place. This covers ideas, inventions, unique names, computer program codes and many more. 2. Examples of unethical computer code of conducts include:a)modifying certain information on the internet, affecting the accuracy of the informationb)selling information to other parties without the owner’s permission c) using information without permission. d)involvement in stealing softwaree)invasion of privacy 3. With the advancement of ICT, it is easy for anyone to get back your information from the Internet. You may not realize that when you fill a form onthe Internet, your information may be exposed and stolen. 4. Hacking is unethical. For example, Kevin David Mitnick was a famoushacker. He accessed computers without authorization. He deprived theprivacy of many individuals by hacking into network of a few companies. Healso managed to get important data unethically for his own usage. 3. 2Unethical use of computers 1. Have you copied materials from the internet and claims that it is your own andsubmit them as an assignment? If you have, you are reaching the computer code of conducts (manners). In other word, you are breaking the law of intellectual property by stealing someone else’s idea. Intellectual propertyrefers to any products of human intellect that is unique and has a value in themarket place. This covers ideas, inventions, unique names, computer program codes and many more. 2. Examples of unethical computer code of conducts include:a)modifying certain information on the internet, affecting the accuracy of the informationb)selling information to other parties without the owner’s permission c) using information without permission. d)involvement in stealing softwaree)invasion of privacy 3. With the advancement of ICT, it is easy for anyone to get back your information from the Internet. You may not realize that when you fill a form onthe Internet, your information may be exposed and stolen. 4. Hacking is unethical. For example, Kevin David Mitnick was a famoushacker. He accessed computers without authorization. He deprived theprivacy of many individuals by hacking into network of a few companies. Healso managed to get important data unethically for his own usage.

buy custom Advertisement for Hyundai Genesis 2015 essay

buy custom Advertisement for Hyundai Genesis 2015 essay Introduction The Hyundai Genesis 2015 is a complete masterpiece in comparison to the first generation Genesis. Its look is well-defined, and every shopper would get enticed to have a close look at this South Korean automobile (Wiesenfelder, 2014). This vehicle is an alternative to more expensive competitors. Since its introduction in 2009, the Hyundai Genesis was envisioned as a credible alternative to established luxury sedans from Lexus, Mercedes and BMW, among others (Wiesenfelder, 2014). However, it had a few shortcomings which have been solved in the 2015 model. The blunt nose with the winged Genesis logo make it look like a Bentley to some extent. The 2015 models improvements in various areas include new dampers, anti-roll bars, springs, sub-frame brushings, engine mounts, and calibration of the electric power steering (Wiesenfelder, 2014). The power steering in the new model utilises a rack-mounted motor. In the terms of performance, it offers six-cylinder (V6) and eight-cylinder (V8) powe r. The V8 uses a 5.0L, 420-horsepower engine, while the V6 has a 3.8L, 311-horsepower engine (2015 Genesis - Key Features, n.d.). Market Research/Consumers The vehicle targets the luxury market, currently controlled by such sedans as the BMW 5-series and Mercedes-Benz E-Class. The Genesis 2015 offers as high-quality aspects as the market leaders, but it has a lower price. It targets the global market, especially high and middle-income consumers. Its focus is on the mid-luxury market. Although the Hyundai Genesis-series has not been in the market for long, its target consumers who can afford to part with a portion of their income to cover transportation costs. For a single person making $125,000 annually, it is possible to part with about 15% of their income to finance transportation costs (Howard, 2014). The car costs approximately $53,000, which is cheaper than most of the competitors in the market (Howar, 2014). Customer reviews indicate that the new technological additions to the Hyundai genesis 2015 are a plus. They also appraise its high-quality standards and its affordable price (Howard, 2014). SWOT Analysis The SWOT analysis of Hyundai Genesis 2015 relies on the performance of Hyundai Motor Company. However, as a model, the car has its strengths, weaknesses, opportunities, and threats. Strengths Strong Growing Brand. Since the introduction of the first model of the Hyundai Genesis in 2009, the brand has grown stronger with every new release. In addition, the company has introduced its brands in major markets such as the USA. Even as a late entrant, it has learned from other market players following the strategies of successful market players such as, Toyota. It is also avoiding the actions that have led to the decline of other companies such as Ford in the U.S. market, including unmonitored inefficiencies in production and resource management (Howard, 2014). Low Cost in the Implementation of New Technology. Other rival firms have invested a lot of funds in the discovery of new technology. Therefore, Hyundai can implement similar technology at a lower cost. This strength boosts the companys efficiency and market strength. It has enabled the Hyundai Genesis 2015 to have improved technology, such as enabling the driver to view the blind spots. Research and Development. Investment in research has led to the creation of automobiles which possess the features needed in the market at a cheaper price. This feature makes Hyundai Genesis 2015 strong in the market. The creators improved the characteristics of earlier models making them recognisable in the market. Weaknesses Low Brand Power and Brand Recognition. The company is a late entrant in major markets such as the USSA and Europe. As a result, its brand is shadowed by major market players such as Audi, Cadillac, BMW, and Mercedes. It makes it hard for Hyundai to grab a wide range of customers. Few Previous Buyers. Most consumers research about previous buyers of cars before purchasing. They assess the feedback from previous buyers. As a result of the small pool of previous buyers to offer feedback, some careful customers may hesitate to buy the 2015 model. Opportunities Increasing its Share in Target Markets. The brand can increase the companys shares in the market. According to the reviews provided by previous customers, the Hyundai Genesis 2015 is a suitable mid-luxury vehicle. It can increase its market share by improving its products and providing what the competitors fail to provide. Product Life Cycle Yet to reach Maturity. Since its inception in 2009, the Hyundai Genesis brand has not yet reached its maturity, unlike most competitors, who are already in the decline phase. Therefore, Hyundai can gain market share back from the declining companies. Technological Advancement. The company can utilise available technology to improve the current model. The company can modify its products and incorporate technology to satisfy consumer needs and increase its market share. Threats High Fuel Prices. Increase in the price of fuel is beyond the control of the company, but it reduces the ability of consumers to maintain a vehicle. Therefore, clients may not purchase the car due to high prices of fuel. Competition. Hyundai Genesis 2015 faces stiff competition from the well-established brands such as Audi, BMW, and Mercedes. The competitors have big market shares and customer loyalty. As a result, they can introduce cars with the features that the market needs so as to retain their market share. 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Pope Clement VII Profile

Pope Clement VII Profile Pope Clement VII was also known as: Giulio de Medici Pope Clement VII is noted for: Failing to recognize and deal with the significant changes of the Reformation. Indecisive and in over his head, Clements inability to stand strong against the powers of France and the Holy Roman Empire made an unstable situation worse. He was the pope whose refusal to give Englands king Henry VIII a divorce touched off the English Reformation. Occupation and Role in Society: Pope Places of Residence and Influence: Italy Important Dates: Born: May 26, 1478, Florence Elected pope: Nov. 18, 1523 Imprisoned by the Emperors troops: May, 1527 Died: Sept. 25, 1534 About Clement VII: Giulio de Medici was the illegitimate son of Giuliano de Medici, and he was raised by Giulianos brother, Lorenzo the Magnificent. In 1513 his cousin, Pope Leo X, made him archbishop of Florence and cardinal. Giuliano influenced Leos policies, and also planned some impressive works of art to honor his family. As pope, Clement wasnt up to the challenge of the Reformation. He failed to understand the significance of the Lutheran movement and allowed his involvement in Europes political sphere to reduce his effectiveness in spiritual matters. Emperor Charles V had supported Clements candidacy for pope, and he saw the Empire and the Papacy as a partnership. However, Clement allied himself with Charles longtime enemy, Francis I of France, in the League of Cognac. This rift eventually resulted in imperial armies sacking Rome and imprisoning Clement in the castle of SantAngelo. Even after his confinement ended several months later, Clement remained under imperial influence. His compromised position interfered with his ability to deal with Henry VIIIs request for an annulment, and he was never able to make any viable decisions regarding the upheaval that the Reformation had become. edited by Kenneth Gouwens and Sheryl E. Reissby P. G. Maxwell-Stuart

The Food Sector of Saudi Arabia Research Paper Example | Topics and Well Written Essays - 5500 words

The Food Sector of Saudi Arabia - Research Paper Example There is also scope for seeing a wider and diverse range of products apart from the available food products. With average annual sales of 3.5 billion dollars, this sector offers a lot of insights as well as opportunities for strategic marketing. The growth of the food industry in Arab can be seen from the fact that more and more international food organizations are launching their products and services in Saudi Arabia. This can be attributed to the changing food habits of the overall population, increasing demand for diversity in food, etc. The island of oil has seen a gradual shift in the food habits of Arab populations. With the rise in economy and increasing percentage of younger populations, the overall choice and taste for food has changed. More and more population is now opting for outside food outlets, such as restaurants and hotels. As women entrepreneurs and workers are increasing in numbers, home cooked food is being replaced by ordered food. The overall preference of Arab population is shifting towards eating out. This can be seen from the increasing marketing strategies adopted by Arab restaurants. The overall food and drinks purchased by restaurants in Saudi Arabia have seen a 12 percent year on year increase. As more and more people are opting out, the restaurants are also increasing their overall range of food products. Restaurants and hotels in Saudi Arabia have also categorized their food and beverages department according to the target population. Different menus and cuisines are prepared and served for locals as well as tourists in the restaurants. Thus, it can be said that food industry has become a burgeoning sector in Saudi Arabia, provided it is supported by proper marketing and branding activities. However, it is also important to highlight the negative effects of such a change in food preferences. Though outside food is becoming popular as a result of factor such as time saved, convenience, variety etc, it is also true that the overall quality of food is getting compromised. As a result, health concerns among general population are on the rise. Recent government reports have suggested that there has been a rise in obesity and diabetes, basically arising from irregular and unhealthy eating habits. Researchers have also shown that average percentage of obese children have increased in the past five years. Now all of the above facts pose a serious threat on the general health of the Arab population. Thus, it has been important for the government as well as the organizations to educate society in terms of healthy food and healthy lifestyle. Like other organizations in the food sector in Arab, Arzaq also faces few challenges and concerns in terms of marketing its food products. It can be seen that Saudi Arabia has become a hub for international food. Thus, in order to expand its customer base and gain market share as well as brand recognition, Arzaq will have to opt for strategic marketing activities.  Ã‚  

Consumer influence on Companys Production Process Essay - 23

Consumer influence on Companys Production Process - Essay Example This act of consumers contributing their ideas in the production process is what is referred to in this article as co-production. Some researchers refer to co-creation and co-production as almost meaning the same thing (Lusch & Obrien, 2006). This essay is going to be aimed at summarizing the trend that is now taking place in production processes. Consumers have identified that they need to play a role throughout the production process from conception of a product, its production, marketing, to final consumption stage. Marketers have also realized the need to incorporate the other players in co-production with examples being evidenced by the number of engagement marketers have with consumers. The example is the case of Kao Corporation, the makers of Ban deodorant, with an attempt to capture the input from customers in the marketing process, held a contest asking girls and young women to create print advertisements that would resonate with other consumers (Vranica, 2005). It is reported that the contest drew thousands of entries, thereby adding to the fact that consumers are willing to participate in the product marketing. This trend where collaboration exists between producers and consumers has resulted in the struggle to control the product. Producers are now in a dilemma on how, and how much of their production should be left to the manipulation by consumers. They already know that consumers are continuously becoming a force to reckon with in production process and ignoring them is just like coating a disaster. Through virtual communities, consumers have continued to analyze products thoroughly resulting in a success or complete flop of the same depending on whether the product meets their expectations or not.

Postmodern Social Theory Essay Example for Free

Postmodern Social Theory Essay Postmodern social theory is a field which is both difficult to define and rejects being defined. Postmodern theory is largely concerned with the ways our perceptions and reality are constructed. Postmodern social theory is a field of diverse and at times contradictory ideas that try to describe the relations of characters to society of the infrastructures and information age. Social reality is distinct from objective reality and individual subjective reality because it refers to the socially constructed nature of most of our shared institutions, beliefs and values. Social reality can be thought of as the sum of the social constructs in a society, or as the result of the social interactions between individuals within a society. Various authors have pursued to overcome this difficulty by trusting on common characteristics of various postmodern theories; also others have defined the field by those who work in it. Many have evaded any attempts to define it at all. Nevertheless of which of these methods one takes, however, there is no denying that postmodern social theory was at one time a booming presence in sociology. Despite this â€Å"death† of postmodern theory, however, its short life has had profound effects on the way social theorists do theory, and I think that it will, in no doubt, continue to have such an effect for a long time to come. There is also no denying that that time has passed and that now postmodern social theory is little more than a memory of a past era in social thought. Conclusion Postmodern social theory discards the desires and skills of modern social theory, moving away from grand descriptions, rational theorizing and towards a deconstruction of general truths, a decentering that is attuned to difference and locality.

The U.S. Patriot Act Essay -- essays research papers

The US Patriot Act   Ã‚  Ã‚  Ã‚  Ã‚  Privacy can be considered one of the most valued rights of a civilized society. The founders of the constitution had this in mind when they developed search and seizure laws to protect the privacy of the citizens from the British soldiers. The invasion of privacy has been a much discussed and debated topic among both politicians and private citizens alike, and the question many are asking is, â€Å"How much freedom do we give up for our sense of security?†   Ã‚  Ã‚  Ã‚  Ã‚  The US Patriot address issues of criminal activities in relation to acts of terror. While its intentions are well meant the controversy lies more in the public perception rather than in what the act itself states. When a person hears the statement, â€Å"law enforcement agencies will have the right to place surveillance, or search anyone’s house on a suspicion alone, they fail to look farther into the words and see that it has to go through a panel of 11 judges who must determine that the need is valid and will serve the purposes designated without overstepping a citizens rights if proven innocent (Bill Summary, 2001).   Ã‚  Ã‚  Ã‚  Ã‚  Title II, Section 206 of the Patriot Act addresses â€Å"roving surveillance,† which allows law enforcement agencies access to the suspects person, and basically states that any communication such as email, phone, etc., my be monitored if subject is suspected or actively affiliated with known terrorist groups or ...

Cell Specialisation

All cells are designed to perform a particular job within an organism, that is, to sustain life. Cells can become specialized to perform a particular function within an organism, usually as part of a larger tissue consisting of many of the same cells working together for example muscle cells. The cells combine together for a common purpose. All organisms will contain specialised cells. There are hundreds of types of specialised cells. Below is listed some of the major ones found in plants and animals. Plant Cell Specialisation. Guard cells (a pair form a stoma hole) – kidney shapes cells that change shape depending on water content. Regulate the exchange of gases in and out of the plant, and the amount of water lost through the leaves of the plant. Pollen grains – circular cells with an extremely hard protective cell wall containing sperm cells, pollen grains germinate when they come in contact with female stamens, producing a pollen tube through which the sperm travel to reach the ova (ovary). These pollen tubes can easily be seen in a corn cob. Root hair cell – designed to increase the surface area of the root for absorption of water and mineral nutrients into the plant. These cells have a very thin cell wall that is fully permeable that allows the absorption of mineral nutrients as ions by cation and anion exchange. Contain large vacuoles for the short term storage of these nutrients. Epidermal cells – feature a waxy cuticle (covering) to help prevent water loss from the plant, the cells on the top side of the leaf tend to be more waxy due to higher exposure to the elements. Palisade cell (mesophyll) – designed for photosynthesis, it is a tall cell with a large surface area contained many chloroplasts. Located on top side of the leaf in plants to allow optimum absorption of light and carbon dioxide (inputs for photosynthesis). Xylem and Phloem cells (combined referred to as vascular bundles) – cells responsible for the transport of water and nutrients around the plant. Vascular bundles are located in a ring around the outside of the stem in higher order plants. This provides structural support for the plant (plant can die if ‘ring barked’as equivalent to strangulation ). Xylem carries water and mineral ions up through the plant to the leaves. The phloem transport products of photosynthesis to other areas within the plant for storage (growth). Stone cells (sclereids) – extremely hard to provide protective covering to the seed in stone fruit. Animal Cell Specialisation White blood cells (phagocytes) – part of the body’s immune system, it is responsible for engulfing, breaking down foreign material (bacteria)and cellular debis in the blood in a process called phagocytosis. They are highly mobile, able to move between body cells. Red blood cells – have no nucleus and contain haemoglobin, the molecule that carries the oxygen around the body to the cells undergoing respiration. Red blood cells with a high oxygen content appear bright red, with low oxygen concentration dark blue/red. Retina cells – the cone and rod shaped cells of the retina are sensitive to light. These cells send electrical messages via the optic nerve to the brain. Muscle cells (fibres)– these cells are long and smooth in structure. The flexible nature of the cell allows them to move by contracting and expanding. This contractile ability allows to cell o quickly change length. Microvilli (cells lining the small intestine) – these cells have finger like extensions to the surface of the cell to allow greater absorption into the cell by increased surface area. Nerve cells – these cells are elongated with trendril like extensions at each end, and capable of transmitting electrical impulses along the cell body. These electrical impulses are able to contract muscle fibres and stimulate brain cells. Cilia – tiny hair like cells designed to prevent damage to the lungs by airborne particles. Cilia cells line the surface of the nasal passages and secrete a mucas (snot), a sticky substance that collects the dust particles captured by the hairs , where it is swept towards the back of the throat and then swallowed. Sperm cells – designed to fertilise egg cells, they are very small with a tail to allow movement by swimming. The head of the cell contains enzymes that can digest the outer surface of the egg so that the two nuclei can fuse. A sperm cell contains half the number of chromosomes of the parent organism (genetic material from the father), which will be passed onto the offspring. Ovum (egg cell) – designed to be fertilized, the cell is large, bulky and not designed to move easily. Like the sperm the ova contains half the number of chromosomes of the adult organism (mother’s genetic material). The ova contains a large food store in the cytoplasm, needed for the developing offspring once the ova has been fertilized. Osteocyte (bone cell) – calcium carbonate and calcium phosphate are deposited around the outside of the cell to form a hard outer covering (bone).

Economy: Questions Essay

Answer each question fully. Complete sentences are not necessary. Lesson 1 (3.0 points) 1. What are the three tools the Fed uses to keep the economy stable? (1.0 points) 1. fund rate 2. discount rate 3. reserve requirement ratio 2. What is a recession? (0.5 points) a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters. 3. What is domestic commerce? (0.5 points) Domestic commerce refers to the buying and selling of products within a particular country. 4. What is Congress? (0.5 points) the national legislative body of a country. 5. What is monetary policy? (0.5 points) Monetary policy is the decisions a government makes to control the supply of money, availability of money, and value of money. Lesson 2 (3.0 points) 1. What is antitrust law? (0.5 points) antitrust law, which forbids agreements among competitors to fix prices or prevent fair competition 2. What is globalization? (0.5 points) Globalization is the trend toward local, regional, or national economies becoming connected through communication, business, and trade. 3. What is free trade? (0.5 points) A free trade zone (FTZ) is a specific class of special economic zone. They are a geographic area where goods may be landed, handled, manufactured or reconfigured, and reexported without the intervention of the customs authorities. 4. What is exchange rate risk? (0.5 points) Exchange rate risk is the risk that investors and business people have when converting their money to a foreign currency to invest or do business. 5. What is a country’s trade balance? (0.5 points) A country’s trade balance is a comparison of its imports to exports. 6. What is an exchange rate? (0.5 points) The exchange rate tells you how much one unit of currency is worth when converted to another currency.

OPSEC and Site Security

OPSEC and Site Security OPSEC is the acronym for operations security, an exercise that secures vital defense data from potential enemy units and whether this information can compromise own position hence leading to serious breaches in security.Advertising We will write a custom essay sample on OPSEC and Site Security specifically for you for only $16.05 $11/page Learn More Consequently, OPSEC establishes countermeasures to prevent such occurrences thus protecting vital US overseas or domestic operations and security. To guard against breaches of vital data, organizations regularly identify vital information, perform threat appraisals, conduct vulnerability studies, evaluate risks, and hence affect deterrents (American Chemistry Council, 2001). Importance of Personal Accountability at the Scene of an Incident The importance of individual responsibility is critical in enhancing the safety of the facilities and personnel. Operations Security Professionals Association (OSPA), a securit y allied group, considers that everybody should be appraised or kept abreast with relevant information regarding security threats and response to safeguard not only themselves but also others. Thus to enhance accountability in the event of a terrorist incident, the association offers free updated information and training on OPSEC for this purpose via its website (OSPA, 2011). According to the Homeland Security Institute (HSI), public awareness ventures in conjunction with outreach presentations are critical in enhancing security breaches, reporting potential threats and identifying OPSEC lapses. The constant threat of terrorist attacks calls for adequate preparation and response at the scene of an incident hence poor OPSEC mean that even poorly planned attacks can have devastating impact (McCleskey et al, 2007). There is therefore an urgent need to train all personnel from the lowest to highest cadre on OPSEC hence keeping everyone updated and accountable for any possible terrorist actions always.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nevertheless, locally community policing has also been found to be quite effective as the public actively participates in keeping their environment safe including sharing information locally and globally cooperation to foil potential attacks. How OPSEC and Site Security Augment Personal Accountability Buildings that house or leased by federal agencies are mandated to follow the Interagency Security Committee (ISC) Security Design Criteria. This essentially requires a risk assessment analysis for any possible ‘threat, vulnerability, and consequences’ based on a building’s design or security arrangement and accordingly effect countermeasures (Smith, Renfroe, Joseph, 2011). Most terrorist attacks employ some form of improvised explosives devices (IED). According to Vernon (2011), response to such attacks must be very tactical and necessitates cautionary measures hence must involve training own personnel. Although there have been fewer attacks in US soil, when responding to IEDs attacks, the armed forces â€Å"5 Cs Rule† are applied: Confirm there is a gadget; Clear the vicinity; Cordon the site; Control all access; and Check neighborhood for any other contrivances. The responses also call for â€Å"zones of control† measures: hot zone (contrivance is position); warm zone (the periphery); and cold zone (safe spot of integrated command) (Vernon, 2011). By applying OPSEC and site security measures, personnel can enhance safety of all through careful observation of individual liability thus boost personal accountability. Military personnel, their family members and associates are urged to avoid posting of some critical information in seemingly harmless online forums as this may compromise security operations. Sharing information via private websites is therefore highly discouraged as potential enemies may breach it (MarineParents.com, 2003). The U.S. Coast Guard Incident Management Handbook (IMH) established that eighty percent of all response models encompass similar values, measures and methods hence a common guideline is basically applicable universally (USCG, 2006). OPSEC call for adequate on-site countermeasures in case of an accident or attack. A safety officer (SOFR) is therefore required to coordinate these measures to ensure personnel safety. Additionally the SOFR is mandated with formulating strategies in handling any hazardous and unsafe circumstances that may arise.Advertising We will write a custom essay sample on OPSEC and Site Security specifically for you for only $16.05 $11/page Learn More Personnel Authentication OPSEC and site security necessitate constant personnel authentication to deter any possible breach by enemy cells (Maniscalco Christen, 2011). The U.S. Coast Guard authentication OPSEC assign an Accountabilit y Team charged with the logging in and out all personnel that board their crafts (USCG, 2006). Personnel authentication offers a system for personnel control and accounting thus offset unauthorised access to sensitive buildings and sites. Some of the measures incorporated to deter unauthorised access and authenticate personnel include enhancing access controls. This may encompass posting of the â€Å"No Trespassing† and â€Å"Authorized Access Only† signs, CCTV surveillance cameras, electronic access control, escorting visitors, controlling the loading and unloading areas, and natural surveillance reception (CIS, 2011). Besides confining and controlling propagation of critical site data, OPSEC in an anti-terrorist environment entails cautious surveillance, certification, and appraisal of doubtful actions including intelligence gathering. There is therefore a need to always probe and evaluate propensity of any suspicious or questionable activities in collaboration with local law enforcement agencies. References American Chemistry Council. (2001). Site Security Guidelines for U.S. Chemical Industry. Hallcrest Systems, Inc. CIS. (2011). Anti-Terrorism Officers (ATOs). Web. Maniscalco, P. M., Christen, H. T. (2011). Homeland Security: Principles and Practice of Terrorism Response. eTextbook: Jones Bartlett Learning.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More MarineParents.com. (2003). Operational Security: What is OPSEC? Web. McCleskey, Edward, McCord, D., Markey, J. (2007). Underlying Reasons for Success and Failure  of Terrorist Attacks: Selected Case Studies. Arlington, VA: The Homeland Security Institute (HSI). OSPA. (2011). The 2010 State of OSPEC Survey. The Operations Security Professionals Association (OSPA). Web. Smith, Nancy Renfroe, A., Joseph L. (2011). Threat/Vulnerability Assessments and Risk Analysis. National Institute of Building Sciences. Web. USCG. (2006). U.S. Coast Guard Incident Management Handbook. Washington, D.C.: U.S. Coast Guard/U.S. Department of Homeland Security. Vernon, A. (2011). Strategies for Surviving the IED Response. Fireengineering.com. Web.

Article of Marketing Strategies of Bajaj Auto

It is required to provide protection for men, machines, materials, products or even the companyaâ‚ ¬Ã¢â€ž ¢s secrets. It has to serve as a part of the production facilities and as a factor to maximize economy and efficiency in plant operations. It should be such, as would offer a pleasant and comfortable working environment and project the managementaâ‚ ¬Ã¢â€ž ¢s image and prestige. Besides, it involves considerable investment of capital. In a way, a factory building is to a plant what skin and bones are to a living being, the structure and appearance heighten the functioning as a whole of the body corporate, or of a living body. It is for these reasons that the factory building acquires great importance. The management of an existing factory may, on certain occasions, feel the need for raising a building. This may be an improvement on, or an addition to, the existing building for purpose of expansion or growth, or a new structure necessitated by product diversification or market considerations. A factory building may be rented, if available in the place, when the management decides that way. But, generally speaking, no large factory, or even a medium-sized factory, is housed in a rented accommodation. The reasons are that, in the first place, ready made factory buildings are not available to suit particular needs, except for small plants. In the second place, a rented building does not indicate prosperity and progressaâ‚ ¬Ã¢â‚¬ a fact which is important to a manufacturing concern in so far as its public image is concerned. Whether a building has to be constructed, or rented, or improved, or expanded, certain factors, which are of vital importance to every plant, should be borne in mind. These considerations relate to: 1. The design of the buildings. 2. The types of materials for construction; and 3. The types of buildings Every factory management enlists the services of architects, engineers and contractors to ensure that these considerations find their due place in the consideration of factory buildings. more at http://www. citeman. com/136-importance-of-factory-buildings-in-operations. html#ixzz2O9Gy3LP6 Article of Marketing Strategies of Bajaj Auto It is required to provide protection for men, machines, materials, products or even the companyaâ‚ ¬Ã¢â€ž ¢s secrets. It has to serve as a part of the production facilities and as a factor to maximize economy and efficiency in plant operations. It should be such, as would offer a pleasant and comfortable working environment and project the managementaâ‚ ¬Ã¢â€ž ¢s image and prestige. Besides, it involves considerable investment of capital. In a way, a factory building is to a plant what skin and bones are to a living being, the structure and appearance heighten the functioning as a whole of the body corporate, or of a living body. It is for these reasons that the factory building acquires great importance. The management of an existing factory may, on certain occasions, feel the need for raising a building. This may be an improvement on, or an addition to, the existing building for purpose of expansion or growth, or a new structure necessitated by product diversification or market considerations. A factory building may be rented, if available in the place, when the management decides that way. But, generally speaking, no large factory, or even a medium-sized factory, is housed in a rented accommodation. The reasons are that, in the first place, ready made factory buildings are not available to suit particular needs, except for small plants. In the second place, a rented building does not indicate prosperity and progressaâ‚ ¬Ã¢â‚¬ a fact which is important to a manufacturing concern in so far as its public image is concerned. Whether a building has to be constructed, or rented, or improved, or expanded, certain factors, which are of vital importance to every plant, should be borne in mind. These considerations relate to: 1. The design of the buildings. 2. The types of materials for construction; and 3. The types of buildings Every factory management enlists the services of architects, engineers and contractors to ensure that these considerations find their due place in the consideration of factory buildings. more at http://www. citeman. com/136-importance-of-factory-buildings-in-operations. html#ixzz2O9Gy3LP6

CURRENTS EVENT Essay Example | Topics and Well Written Essays - 250 words

CURRENTS EVENT - Essay Example The market domains are largely run by supply and demand dynamics which have a long lasting role on the economic angles (Beattie, 2012). Similarly, costs and benefits need to be understood as well as these remain pivotal towards gaining an understanding of the economic studies. Also the incentives are spoken of once the costs and benefits are already discussed and when rational expectations are formulized. Their examination is much required from an economic viewpoint. Profit sharing remains the key as far as the modern day economic realms are concerned as these give a better idea of how things shall be sequenced alongside one another. Putting it together in such a fashion that there is harmony of sorts is the way to achieve success in the long run scheme of things as far as the economic concepts is related. This will essentially underline the need to remain head-on with the economic entities which have come about with the passage of time and which shall receive attention from all and sundry within the economic

Discuss the definition of terrorism and the two major types of Essay

Discuss the definition of terrorism and the two major types of terrorism outlined in our textbook - Essay Example According to Schmalleger, terrorism can be mainly divided into two types, namely domestic terrorism and international terrorism (Schmalleger). According to the Unites States Department of Justice domestic terrorism is â€Å"The unlawful use of force or violence, committed by a group(s) of two or more individuals, against persons or property to intimidate or coerce a government, the civilian population, or any segment thereof, in furtherance of political or social objectives.† (Presley). Terrorism which is practiced in one’s own country against own people is known as domestic terrorism (Domestic Terrorism). This type of terrorism takes place through groups or individuals operating entirely within the U.S. aiming to influence the U.S. government or population to affect political or social amendment by conducting criminal action (Maehr). The activities of international terrorists on the other hand cross national boundaries. The distinction between domestic and internationa l terrorism does not refer to where the terrorist act takes place (Emergency Training: Terrorism). Instead, it refers to the origin of the individuals or groups responsible for it (Emergency Training: Terrorism). On April 30, 2001, the US State Department agreed that the distinction between domestic and international terrorism was getting blurred (Raman). It goes without saying that there is hardly any terrorist organization in today’s world which does not have international networking (Raman). â€Å"Sometimes the networking is with the diasporas; sometimes with like-minded terrorist groups or non-State actors or mercenaries in other countries; sometimes with State actors, who want to use them to achieve their own strategic objectives (Raman). Domestic terrorism is considered as a crime which should be treated as a criminal matter whereas international terrorism is both a crime and a matter

A Comparitive Analysis of Women and Men Heart Diesease Leading Factors Dissertation

A Comparitive Analysis of Women and Men Heart Diesease Leading Factors - Dissertation Example While this belief that there are different treatment regimes that should be utilized depending on the gender of the patient remains controversial, it is nonetheless important to understand this problem from the perspective of the female. In considering the issue of cardiac disease among women, existing knowledge of women today regarding heard disease was analyzed, as was their beliefs and attitudes towards the risk of heart disease. This has contributed to the identification of substantial gaps in information related specifically to heart disease and its effect on women in general. These facts are confirmed in this study and outlined in the pages herein. Chapter 1: One’s state of health is most truly a reflection of the individuals ability to meet life’s many challenges head on, all the while maintaining his or her capacity for continuing to function at a high level (World Health Organization, 2010). In considering the effects that ill health has a person’s abili ty to function properly and to live a productive life, it is important various factors and risks that are inherent in society. Consider cardiovascular disease (CVD). Heart disease certainly remains the most common cause of death amongst both women and men in the developed world. This is in spite of the multiple epidemiologic and interventional studies that do demonstrate significant declines in incidences and the prevalence of CVD amongst individuals that adhere to a healthy lifestyle, and who receive treatment for a variety of risk factors (World Health Organization, 2010). Cardiovascular disease is most certainly worthy of in-depth study. The disease itself, in females, claims more lives than cancer, chronic low respiratory diseases, Alzheimer’s disease, and accidents combined. This amounts to a staggering one death per minute from CVD, of approximately 422,000 female deaths annually (Roger, Go, & Lloyd-Jones, 2011). This makes heart disease, by far, the number killer of wo men in the United States (American Heart Association, 2011). While it is true that, at the age of 40, men have a 35% great likelihood of suffering from heart disease during the lifetime in comparison to women, the effects of the disease

General business overview of Tesco

General business overview of Tesco Tesco was founded about 1919 by a person call Jack Cohen in  Londons  East End. In this year as well he Jack Cohren started was selling groceries in the markets of the East End.   After about 5 years the name TESCO started to appear on labels because Jack Cohen brought a large shipment of tea from a company called T.E. Stockwell.   Due to this he put the first two letters of the supplier of tea along with the first two letters of his surname and this spelt out TESCO.   The first Tesco store opened in 1929 and now it has 1,800 stores just in the UK and its present felt in 12 countries.   Tesco now is the largest British  retailer, both by global sales and by domestic market share, and the fourth largest retailer in the world behindWal-Mart  of the United States,  Carrefour  of France, and  The Home Depot  of the United States. Tesco used to only sell food but now it has moved into areas such as  clothes,  consumer electronics, consumer  financial services, selling and renting  DVDs,  compact discs  and  music downloads,  internet  service and consumer  telecoms. Tesco over the years is UKs most popular retailer with over 13 million customers a week, number of non food products/services available has gradually increased, Tesco.com is the world largest home delivery service in the world and it is operating in 12 different countries with further expansion in other countries.   The reason for all these success mentioned above is all down to one thing, which is the approach taken by Tesco on customer focused.   Tesco is unique in this way because many retailers would tend to focus only on profits.   However, Tesco as well as making profits would like to create value for customers, to earn their lifetime loyalty.   ( Tesco Interim report, 2005) This can be seen in Tesco mission statement and the way this is achieved is through corporate strategy.   The corporate strategy of this retailer consist of four parts; UK Core Business, Retail Services, Non-Food and International.   It can be seen from the annual report that the profits in eac h of these four strategies have gone up.   In the UK Core Business profits went up 14.9% compared with few years back where there was an increase of 12.7% , Retailing Services was  £40 million pounds but now it is  £70 million pounds, Non food was expected market share to only be 6% but it is actually 7% and the operations in overseas market is now in 12 countries. The success of this strategy needs to be broken down in order to provide evidence to show how effective Tesco as been and in what way. 1)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  UK  Core Business Tesco has got a strong UK Core Business because this is where everything started from and gradually as the years went on the retailer was able to exploit opportunities.   This was done through innovation and having the energy in finding ways to expand.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After five years there were only 728 stores in the  UK  (Tesco Account Watch, 2002).   However, now that numbers has dramatically increased to 1,800 stores (Tesco, 2006) with more then 260,000 employees.   From this it can be seen that Tesco idea of expansion was a huge success and this is reflective in the profitability where the sales are  £32.7 billion pounds and the operating profits are  £1.788 million pounds. 2)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Non-Food This is seen as being important for Tesco because in the future they would like be in front of their competitors.   This can be seen in an annual report of 2002 where it state that ..in the long term would like to be as strong as it is in food to have 6% market share within the next three years. (Tesco Account Watch, 2002)However Tesco have succeeded the expected market share by gaining a market share of 7%. (Tesco,2006)   The main reason why this has gone up is due to the fact that Tesco has been able to offer over 100 new products including CDs, electrical goods, clothes etc at low prices and at good quality.   By doing this, it will allow this retailer to keep customer loyalty for a long time as well. 3)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Retailing Services The effective way of implementing this according to Tesco is through joint ventures with major players in the sector they want to operate.   Bu doing this it allows Tesco to the ability to contribute it customer base as well as brand strengths to the partnership and vice versa.   Ã‚  This has been done exceptionally well since Tesco were able to follow customer (Tesco Account Watch, 2002) by offering a wide range of products/services not just to existing customers but to new one as well. Tesco offer three things so far; Tesco Personal Finance (TPF), Tesco.com and Tesco telecom.   All these have done well with the increase profits of  £70 million pounds for TPF, Tesco.com sales nearly  £1 billion pounds and the telecom is serving over half a million customers. 4)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  International The expansion of Tesco overseas first took place in 2004 where it was decided that Central Europe and the Far East would be first to have a Tesco.   Since this retailer was so successful in the  UK  it did not enter the market in the Western European and  USA  because it was not ready since it didnt know the market, culture, etc.   However expanding in  Central Europe  and  Far Eastwas a good choice to start off with because it allowed them to use the best practice suitable for them for developing stores efficiently and at minimum cost.   It also allowed them build the store as soon as possible since a range of store formats that can be rolled out quickly as required (Tesco Account Watch, 2002). Ever since the first expansion in 2004 Tesco now is operating in 12 different countries with further expansion going on in Western Europe and in USA.   The expansion occurred through six different steps:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1st   Being  Flexible   Approaching market differently since all markets are unique  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2nd   Act  Local   Need to get the attention of the local and build relationship with them as well.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3rd   Keep  Focus- It always take time to establish in a market therefore need to always be focus on the tasks in hand.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4th   Be  Muli-format   Need to be able to adapt a number of different store format since only format will not reach the whole market.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5th   Develop  Capability   Need to be able to train people and develop relationship with others and share the information is vital for the chance of success.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  6th   Build  Brands   This allow establishing long relationship with customers.   From the above it can be seen that the strategy that Tesco have are very much related to giving customers the best service by offering a range of products at low prices and at different places.   By putting all their attention on customers would allow them to exceed expectations in terms of profitability. Tesco Strategy From examining Tesco strategy it can be concluded that Tesco follow deliberate strategy which can de defined as à ¢Ã¢â€š ¬Ã‚ ¦quality of acting intentionallyà ¢Ã¢â€š ¬Ã‚ ¦they think before they do, (Wit Meyer,2004).   Tesco follow this strategy because they intend to do something which is realised afterwards.   For example one of Tesco strategy is about  UK  which involves frequent contact with customers and building new stores which meet different customers needs.   From these the profitability for the  UK  has gone up therefore it was realised that this strategy is working well.   Similar to this is that the other strategy about international, non food products and services have all seen an increase in the profitability. Tesco tend to have a plan for each strategy which further illustrate that Tesco follow deliberate strategy.   When Tesco started off it the strategy was pile it high and sell it cheap.   This was unsuccessful and a plan was put together and a new strategy came which was about achieving customers loyalty for a lifetime.   This is a success and if the fundamental purpose of Tesco. Tesco on the other hand strategy may fall in the category of emergent strategy.   This can be seen from the non food products.   Tesco offering telecoms, internet etc falls here because the opportunities were there which needed to be exploited.   Similar to this is that if Tesco did not take these opportunities with both hands the threat was that other supermarkets would take full advantage of this.   Also a threat was that if a competitor does something the supermarket must follow to remain competitive (Elsevier bookshop, 2006). Overall the approach taken by Tesco is a rational planning approach.   The reason for this is because Tesco knows the direction it went to go, the main purpose of the business is known and the objectives are established.   All these are done differently through different analysis such as External/Internal environment, assessing current position etc. Financial Analysis Profitability Ratios The following ratios compare Tesco Store Plc and WM Morrsions Supermarkets PLC. Return on Investment Tesco Plc WM Morrisons Supernmarkets PLC 20.08% (Anuual Report 2006) 5.55% (Annual report, 2006) The above ratio shows how management use the company assets to generate revenue. In the above ratio it can be seen that Tesco Plc, 20.08% earning are much higher compared to WM Morrisons Supermarket PLC which is 5.55%.   Due to the big gap between these two companies it clearly shows that Tescos operational management is more efficiently making full use of the companys asset to generate more sales. Gross Profit Tesco Plc WM Morrsions Supermarkets PLC 7.7% (Annual report, 2006) 24.58% (Fame-analysis) The above ratio is an important measurement in terms of profitability since it basically measures the trading effectiveness and basic profit earning capability of a company.   From the above ratio it quite strange that WM Morrsions Supermarkets PLC ratio is much better in comparison with Tesco Stores PLC.   Therefore it shows that the production and distribution efficiency of WM Morrisons Supermarket PLC that it manages to earn a greater percentage of gross profit than Tesco Stores PLC. Net Profit Ratio Tesco Plc WM Morrisons Supermarkets plc 5.7% (Annual report, 2006) 2.6% (Fame-analysis) This figure above shows the companies profit after taking all the expenses off and other costs as well from the gross profit.   Tesco PLC net ratio is 5.7% whereas WM Morrisons Supermarket PLC is 2.6%.   Investment Ratio Earning per Share (EPS) Tesco Plc WM Morrisons Supermarkets plc 20.07p (Annual report,2006) 9.46p (Annual report 2006) The investment in a company tend to be made in stocks/shares therefore the above ratio is essential in the assessing the market value of the companys shares.   Tescos share is much greater than WM Morrisons Supermarkets Plc therefore it can offer more to its stockholders.   The above figures were taken from annual reports 2006.   Also the above shows that investors have trust in Tesco using the money is used to it full capacity. Dividend Yield Tesco Plc WM Morrisons Supermarkets plc 1.98% (Annual report 2006) 1.23% (Annual report 2006) Just like mentioned above this ratio also allows investors to assess the investment potential in a companys shares.   Tesco offer greater dividend yield therefore investors will be interested in this company rather than WM Morriosns Supermarkets.   It also shows that investors would be more attracted to Tesco and not to WM Morrisons Supermarkets. Dividend Cover Tesco Plc WM Morrisons Supermarkets plc 2 times (Annual report, 2006) The Dividend Cover ratio shows how many times the ordinary dividend could be paid out of current earnings.   In the case of Tesco it is paying our half of its earning as ordinary dividend. Liquid Ratios Current Ratio Tesco Plc WM Morrisons Supermarkets plc 1.09:1 (Annual Report 2006) 0.45:1 (Fame analysis) The current assets are required to meet the companys debt as they are due.   The above ratio indicates this relationship especially for both supermarkets.   It shows that both companies are able to turnaround stock into cash.   However, from the above figures it shows that Tesco are much better prospects for lenders as compared to WM Morrisons Supermarkets whose current assets are less than current liabilities. Acid Test Ratio Tesco Plc WM Morrisons Supermarkets plc 0.68:1 (Annual report-2006) 0.23:1(Fame Analysis) The above ratio is used to compare the current asset without the stock with current liabilities.   The ratio itself does not actually provide any assurance that both these companies will meet futures payments.   Due to this both the above ratio show the level of stock each company holds because has retailers they are expected to keep certain amount of stocks. Efficiency Ratio Stock Turnover Ratio Tesco Plc WM Morrisons Supermarkets plc 25 times (Annual report, 2006) 30 times (FAME- analysis) The Stock Turnover Ratio shows the average amount of times stock is held before being sold.   Since Tesco is big it is expected that stock would be sold more quickly than compared to WM Morrsions Supermarkets PLC. Fixed assets turnover ratio Tesco Plc WM Morrisons Supermarkets plc 2.12 (Annual report, 2006) 1.83 (FAME- analysis) Fixed asset enable a company to function more efficiency therefore with Tesco having a high fixed asset ratio compared with WM Morrions Supermarkets are able to generate more sales.   Trade debtor collection period Tesco Plc WM Morrisons Supermarkets plc 0 days (Fame analysis) 2.53 days (Fame- analysis) The ratio is about debtor and this is the time taken to receive a payment from customers.   Tesco get the money straight away with no problems whereas WM Morrsions Supermarkets PLC tends to get the money after couple of days.   This may be down to Morrisons having a policy where it takes cheques a couple of day to be cleared or other policies related to cash. Trade creditor payment period Tesco Plc WM Morrisons Supermarkets plc 26.60 days (FAME ANALYSIS) 36.24 days (Fame-analysis) This shows that it takes on average a month for a supermarket to pay back to creditors.   Tesco are able to do this quicker than Morrisons because of it ability to turn stock into cash very quickly. All the above refer to Appendix 1 which is related to Tesco, Appendix 2 which is related to WM Morrison and Appendix 3 which is related to calculations. Value Chain Analysis The Primary Activities Within the primary activities it can be seen that a key element of Tescos strategy is to have a relationship with suppliers which is quick and cost effective.   The reason for this is due to the fact that ..the greater the number of participants, the greater the synergy opportunities and the greater the change of leveraging action within the logistics and network services provider community. (Fernie Sparks, 1999)   By having a strong relationship with suppliers will enable Tesco to exchange information with suppliers which will result in having a greater opportunity to adapt to the changing environment.   The approach taken by Tesco is an important aspect especially achieving competitive advantage.   However, Tesco should do it not only with cost in mind but bearing in mind that the highest quality goods are produced more quickly and efficiently.   The transformation of its distribution operations has over the part 10 years seen the introduction of Tesco own brands which m ean that these goods will stay in Tescos control longer than other goods.    The decisions of management along with the introduction of effective technology such as software and IT systems, laser scanning which automatically re-orders goods, have all helped Tesco to position itself in the market place.   One of the reasons for Tesco success is due to technology in all parts of the business because technology has a powerful effect on competitive advantage in either cost or differentiation. (Porter, 1998) Tesco work very closely with suppliers to extend growing seasons for particular crops like strawberry which is available throughout the year.   In this situation Tesco do depend on the suppliers making the crops during the year.   However, in the longer period Tesco will be able to save costs.   By extending growing season there is a lower dependency on the warehouse and JIT production of goods. The need to work closely with suppliers and transport services is critical and using local producers wherever possible results in Tesco dealing with a number of companies and according to Christopher,1998 effective logistics management can provide a major source of competitive advantage a position of enduring superiority over competitors in terms of customer preference.   The main thing is being innovative and looking at how to improve things constantly as well as considering the environment impact of its action.   This again will reinforce the competitive position as Porter, 1998 suggested companies achieve competitive advantage through act of innovation.   It is very difficult for a supermarket like Tesco to produce the same success again therefore Tesco must continue to re -invent itself to stay ahead in this market. The Supporting Activities The companys infrastructure is based on decisions of management which help communication and control.   Support functions such as accounting, administration, public relation and marketing.   There are many people who deal with investigation and sourcing products for example, for non food products there are over 100 people.   Tesco employs over 260,000 people, (Tesco, 2006) which is a huge cost especially in terms of minimum wage.   The other costs which are involved are recruitment, training and development.   Other things such as planning, public affairs, quality assurance are all time consuming. Technology development is important because it allows Tesco to be able to adapt to its changing environment.   Tesco on line shopping is a huge success along with other things like financial service, mobile phone, clothes and electrical goods. Tesco recognizes regional differences when it comes to procurement.   They have established dedicated buying teams In the UK.   Tesco have also made arrangements not only with large producers or manufacturers of goods, but also individual farmers.   Their Fairtrade policy ( Tesco CR , 2006) ensures that the farmers receive a fair price and that consumers pay a fair price.   Long term relationships with suppliers are important, with over 1500 suppliers working with Tesco for five years.   Tesco works with suppliers and encourages them to develop regional offices in line with Tescos own distribution centres. In Tecso it can be seen that the value chain for competing in a particular industry is embedded in larger streams of activities.. (Porter, 1998). The primary activities for Tesco can be seen in Appendix 4 and the supporting activities can be seen in Appendix 5. PESTLE Analysis Political There are many external influences which affect Tesco like local business taxes as well as government introducing taxes on different products.   When Tesco decide to build new stores it will not be straight forward to do because the local and regional planning policy is extremely costly and time consuming.   Complying with government legislations is a must for Tesco since it relates to food hygiene, employment, health and safety.  Ã‚   Tesco is also under the pressure on a number of different issues. For example Friend of the Earth who believe that Tesco is using every trick in the book to dominate the retail market and coerce local authorities. ( Friend of the Earth, 2006)   and also from something call Tescopoly.   Tescopoly is to challenge the negative impacts of Tescos behaviour along its supply chains both in the  UK  and internationally, on small businesses, on communities and the environment (Tescopoly, 1995) It also makes sure that the products are made from rec ycle items and protecting the environment is the key. Environment This is a major focus not just for Tesco but for all businesses in the  UK  as well as overseas.   The issue of global warming and climate change affects everyone.   Tesco is addressing the issue by minimizing waste and recycling, by rewarding customers for re using bags (Tesco Report, 2006).   They have also spent over  £100m on a range of products from wind turbines to gasification plants.   Another thing Tesco is trying to do is reduce energy consumption (Tesco Report, 2006) with the introduction of improved heating and ventilation systems. Social The social impact of opening new stores is immense.   By opening new stores Tesco are creating new employments for many people and also they are using local suppliers rather then getting suppliers from different part of the  UK.   Tesco is a very dedicated supermarket which always gives money to a charity every year.   It also encourages healthy eating with their healthy option menus therefore encouraging the nation to get healthier and fitter combined with charitable activities like the Race for Life. (Tesco corporate, 2007) Technology Technology has improved massively over the years and it has dramatically affected Tesco.   By introducing on line shopping, improved refrigeration techniques, sophisticated software for monitoring customer loyalty shoppers and their buyers pattern and new services being offered have all together improved customer service, reducing costs and sustaining competitive advantage.   Legal The main legal issue here is related to what was mentioned above.   Since the introduction of new products/services there is a chance of customers being exposed to credit card fraud.   Ã‚  The legal department within Tesco is kept busy with the need to respond to customer complaints and compensation claims, such as the recent fuel issues.   Another thing is complying with any rules or regulations which are set out from the government to the Competition commission. Economic The main issues which have been talked about recently are fuel costs, congestion or mileage charges will also affect Tesco profitability.   On the other hand some positives can be taken for example charitable donations made by Tesco to local and regional areas.   Tesco by using local suppliers will also have an impact on the economy.   Ã‚  Tesco is promising lower prices (Tesco Report, 2006) because it want to provide a range of products which are of high quality to all customers especially those families with low income. The PESTLE Analysis for Tesco can be seen in Appendix 6 Porters Five Forces Model Competitive Rivalry The supermarket industry is high competitive in the  UK  with four supermarkets dominating the market; Tesco, Asda, Sainsbury and Morrisons.   This market has never been more ferocious in the battle to capture the customers loyalty (Bevan, 2005).   The one which is leading the other supermarkets in the  UK  is Tesco with 32% market share (Wekepedia, 2005) whilst the rest of the supermarkets have each got less then 20% markets share. The competitive rivalry in the  UK  is not based on the types of products sold because all supermarkets sell the same products.   However, the rivalry is based on pricing and value for money (Seth Randell, 2001). The use of technology allows this market to be more competitive because the use of technology allows a number of advantages including quicker way to speed up stock replenishment.   For example in Tesco they use Electronic Point Of Sale (EPOS) not just for checkout but   for a range of things like  fully integrated accounting, inventory management, open to buy forecasting, customer relation management (CRM), service management, rental, and payroll modules. (Thompson,2003).   Another thing which Tesco also use is EDI(Electronic Data Interchange ) which is a set of standards for structuring information to be electronically exchanged between and within businesses, organizations, government entities and other groups.   Other supermarkets use the above as well but the way Tesco use this is why Tesco is the largest supermarket in the UK. The competitve rivalry may get evenmore tense if for example other global competitors like Carrefour decide to come into the UK market by acquisition of weaker companies. Threat of new entrants Since the UK industry is dominated by four major supermarkets the threat of new entrants is high.   This is due to enconomies of scale in terms of shopping area and length of distribution channels.   These two are important factors especially in the UK however, the cost of these two are very high and a new entrant would suffer.   Similar to this is that new entrant have limited access to distribution channels in the UK because the supermarkets have already got control of these.   Another problem for a new entrant is that it will be difficult to achieve cost adavntage.   The reason for this is due to the fact that the four major supermarkets in the UK have occurred cost advantage through continually development in studying customers (buying patterns, money spent etc) and competitors.   The important part is regard to building relationship with suppiers and customers because it takes time to gain someone trust.   Due to this trying to change customers brand loyalty is ver y difficult to achieve. The main problem for Tesco and other supermarkets is related to the fact that large european supermarkets may decide to set up stores in the UK.   This can be seen from Lidl which is a German company which has got a number of stores opened in the UK. Threat of substitute In the UK alone there many substitutes because a lot of small stores like newsagent, local shops, etc sell the same products like supermarkets but the difference is that these small stores can offer discounts.   Due to this it is said that supermarkets are vulnerable.   One of the reason for supermarkets being vulnerable is about discounts and the other reason is that small stores can steal customers from supermarkets.   For example Argos- The Catalogue Shop can get a percentage of customers from the supermarkets from under their noses.   This is done by offering customers the chance to have catalogue delivered to their doors and collection of orders by post, telephone or internet. For some supermarkets this is a problem but for Tesco it is not.   The reason for this is that Tesco has a number of different stores opened across the whole UK and offers a range of products includind non food products through the internet at reasonable prices. (Tesco direct,2006).   By offeri ng non food products Tesco is in competition with Argos as well as Currys and Comet over electrical goods.   From this it can be seen that Tesco are being tuff because they want to be the best in all departments. Bargaining power of buyers In the UK the bargaining power buyers is strong especially for supermarkets in the UK since the buyers are the customers.   The power of these buyers is high because of the availability of several alternatives.   The switching cost from one to the other is low because if a customer is not happy he/she can go to the other supermarkets.   For the supermarkets Asda, Morrisons and Sainsbury this is true but for Tesco it is not since it is the other way around, Tesco are able to influence the buyers.   Tesco are able to do this by having different stores Express, Metro etc in the UK all different to one another. Porters five forces model for Tesco can be seen in Appendix 7 SWOT ANALYSIS Strengths Tesco is the  UK  is a well established and recognised retail brand in the  UK  offering a range of products and services from food to non food items.   Tesco has grown in the four areas it wanted to grow with a 7% market share in the non food items.   They provide fresh food at great value with many special offers being made each week.   They support fair trade and local products with over 7000 products being supplied in the  UK.   The culture of Tesco is important to its success.   Also the focuses on people, from the customers to the staff are essential for the smooth running of the organisation. Weaknesses Tesco just like many businesses in the  UK  will have problems which need to be overcome.   Since Tesco is big it has 260,000 employees which would result in Tecso paying a lot of money in term of wages and also training and development.   Also costs related to sickness and absenteeism will also affect Tesco.   Similar to this is that ..80% of group sales come from  UK (Tesco, 2006) and could be more globally focused.   Another weakness is that increase in the cost of fuel may result in loss of profitability and also an increase in the local business taxes will be bad.   Opportunities The opportunities existing for Tesco is further product introduction more opticians and pharmacies into the stores.   There also opportunities for Tesco to expand and increase market share.   Since Tesco is very popular in the  UK  and should turn their focus on the international market.   The acquisition or merger of a competitor would provide SYNERGY in terms of cost reduction, improved productivity, expanded range of products, although it may well be that because of Tecso dominant position in the market already the commission may not agree to such development. Threat The current problem which has occurred over the last few weeks was related to problem with the fuel since it was claimed that it is contaminated.   Due to this poor quality fuel may be suppl

berry goody :: essays research papers

Berry Gordy: Father of the Motown Sound Berry Gordy Jr. was born in Detroit, Michigan on November 28, 1929. He was the seventh born out of eight siblings. His parents migrated to Detroit from Georgia during 1922. They were part of a mass exodus of African Americans who left the South in the 20's and traveled to northern cities in search of better economic futures. During that time jobs were plentiful in the factories, mainly the big four automotive plants that like, Chrysler, Ford, Chevrolet, and General Motors. Berry and Bertha Gordy would instill in Berry Jr. and his brothers and sisters a strong work ethic and a belief that anything could be achieved through persistence. His family also had deep roots in business. Berry Sr. owned a plastering and carpentry service, a general store, and a printing business. Gordy's family believed in the philosophy of Booker T. Washington, which stressed economic independence for blacks. Gordy Sr. named his store after him. Berry Gordy Jr. was heavily influenced by the ambition of his father. Like his father, he was also very determined and he tried many new ventures. Berry was an average student who earned decent grades. Despite this he decided to drop out of Northeastern High School to peruse a featherweight boxing career. He once even fought on the same card as the great Joe Louis. He had a brief but successful series of fights but decided to give up boxing in 1951. That same year he would then decide to try out the Army. He served for two years during the Korean War; there he earned his high school equivalency diploma. After his short stint in the army, he decided to open a record store, which only sold jazz records. Berry always enjoyed listening to records in his basement and he had a great love of music. Berry always hung around Detroit's popular nightspots to hear the bebop jazz sounds. He was able to see the performances of famous artists like pianist Thelonious Monk and saxophonist Charlie "Bird" Parker. Unfortunately, Berry's store eventually closed due to financial difficulties. Gordy soon found himself working at Ford's Mercury plant, earning $85 a week. Bored with his assembly line job, he spent all of his free time writing songs. Berry would hum melodies and make up song lyrics in his head to break the monotony of everyday work. Berry soon began to get serious about song writing and he got his big break when he won a talent contest.